So, so I think about like, what can't be faked. I should have pulled it up, but Epic probably was making like three to $400 a month in a combination of like, affiliate earnings and, and ad sense. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Um, but really, I, I kinda went full-time on Epic gardening in 2016. Um, and it would sell out literally in two days. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Right. Mm-hmm. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. Um, so that was a killer growth move. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. He produces great content and it's so fun to hear how he's done that along the way. Jared: big. Thank you. That's not a company. Uh, it's really just word of mouth. Yeah. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. And that is functionally more valuable than my tips on how to grow tomatoes. And so, like I know a lot about that space. Actually, I think the first episodes had no intro music. I gotta offer something a little bit different. Uh, some really sort of big heavy hitting books, which really cool model. And I said no to like, literally almost every single one ever. Um, initially the Epic gardening was actually called Exonics. , uh, you know, does have, uh, some elements to a brand and a community going for them. Mm-hmm. And so I was like, okay, well I need to expand and solidify the strength of the business. Kevin Espiritu has been teaching the world how to garden for more than 10 years. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. Jared: before it was, uh, in vogue to talk about . . And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. I think I've learned enough. Mm-hmm. I don't like the term, but that's sort of what you become. And um, I'm just curious to learn, uh, yeah. Um, so that was, that was a growth move that we made in 2018. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? Did you follow along where now you're producing and actually making your own products? Right. Kevin: Yeah. Jared: How did you YouTube makes sense. It's great. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. This field is for validation purposes and should be left unchanged. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? Um, and, and there you go. It's, it's more than just the niche thing. Mm-hmm. I have a couple follow up questions. . Um, and then the same, same would apply for video. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. And that could have been like, it looks easier to, to sell. Like, Jared: it was weird to put your face on the brand back then. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. Jared: it seems that you used all the other channels to help grow. But how did you think about like a podcast like, um. The physical products in the garden space specifically, the world is vast, right? It's absurd. Kevin started a gardening niche site following The Authority Site System (TASS) course. Um, you can check that out as well. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. "This year we are growing a ton of tomatoes," said Yeah. And so I started building a base out there. WebKevin Espiritu. Studying at Facebook. Right. . I'm gonna try to launch one over the weekend to like, See how easy it is. You don't need a lot of money. So maybe I, maybe I could have. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. You're with epic gardening.com and that entire brand and presence. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. And so it's like, It was well past what I knew how to operate myself. Thanks. Uh, so it's like, why, why would I hamper myself? Jared: Good distinction, . So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. Yeah. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Please try again later. And, and not get boxed into that. We're the largest gardening only account on Instagram. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. I mean, the podcast off to the races. We are excited to have him return, this time to give us updates about . But if, you know, if you're in like a passionate category, cooking, baking, whatever, um, there's this guy, I think Matt Gio, Vani or something like that. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. And so it was sort of a hack. You, Kevin: you, you know, like it was avatars and stuff. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Just so happened that I was selling more than 35 k a day because I had products set up. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. any other ideas for people who are, who are perhaps not harnessing that model. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Right. And so we did an initial relationship where we're just sort of drop shipping. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. It's how I kind of came up, so to speak. Kevin: Have insights into that. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Uh, it's good to at least have still some more runway for you to, to go down. And. I'm so curious to hear what you're doing. I hope this video inspires and shows you what's possible with a clever hook. I would click on it. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. They were some weird guys, at least to me. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. Along the way where you made those. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. Yeah. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. I mean, if, let's say, you know, in my world you've got how to grow basil, right? Yeah. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. So bringing it full circle to where we're at now. Um, and now it's over 90%. So maybe it's coming, maybe. Yet the company has, you know, has grown so much. And what are some of the big things you learned in adding product? Like something net, something net stuper net or something like that. or. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. Like, that guy's just simply never going to beat us. As soon as products became 50% of revenue in the first year in 2020, it was 88%. Maybe that's the better question. And it was for for sure the most money I'd ever spent at, at one point in time, you know? Kevin: decisions. Kevin, thanks so much for, for coming on the podcast. Yeah, sure thing. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. I didn't want to do one of those three roles. YouTube monetizes very similarly with ads and affiliates. It will get to you probably in 90 days. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. I will click on it. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. You need a customs broker. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. Yeah. Right? What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. Enjoy. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. It's pretty cool. Yeah. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. And so I bought a shipping container full of the product. So, you know, what happened in 2016 is I just sort of slaved away writing, right? Some of the things you really dove into to to, to. I believe also a podcast at that point in time. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. Oh yeah. Look no further than niche sites.com. And then I had very large platforms and a core product in the, in the market. So like, I'm, I'm never doing that. I, I hear this a lot, so that's why I'm asking this one is people saying, um, and I wrestle with this too. Yeah. And so, you know, we're hiring some, some better players in, in those roles to help out there. Kevin got into gardening in early 2011 with his first hydroponics setup. I think we all do. Yeah. You don't work 80 hours a week and sleep under your desk. Right. A boiler failure next winter and save money. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. Yeah. distrokid loudness normalization. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. Otherwise you just dropped the ball. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. It's doing really great now, I, I personally love following Kevin's gardening advice. The campaign hook was pretty clever. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. I had to figure out how to register and file that. Yeah. But, um, yeah, so, so basically what I started to do is build the base. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. Look no further than niche sites.com. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Right? So I was like, you know what? Head on over to niche sites.com/trial and take advantage of this amazing trial offer. Um, so I just recorded. And there's a lot to learn about how Kevin pivoted at different points. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. A Visit to the San Diego Home and Garden of Kevin Espiritu. Um, And he's just doing his best to like become as resilient as he can. Kevin started a gardening niche site following The Authority Site System (TASS) course. Um, so yeah, we're, we're pretty big on social. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). Like what are some of the, the big high levels that, that you learned along. He was a geology PhD. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. , literally getting product from overseas, getting over here. All right. Right? That's not where he stopped. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. Check Background Get Contact So it'd be a huge move. In the context of blogs, I guess it's a little different right, though. We're getting that in wholesale now, hopefully. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Niche sites.com offers a full range of services to help your content site grow. One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. I'm part of their journey as a gardener, right? They make their own, they make their own alloys and stuff. Um, I would say stick to basic business principles of like, making a more resilient business. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? CCSO Case # 23-004089 Erron Randll Herndon, age 48 Charges: Possession of a Controlled Substance (Methamphetamine); Felon in Possession of Restricted Weapon; outstanding arrest What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Yeah, good point. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? So it's like, just do whatever you can to make sure that those types of moves don't hurt you. When you buy something through one of the links on our site, we may earn an affiliate commission. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. I hope this video inspires and shows you what's possible with a clever hook. And so if I'm gonna make, I mean it's got like millions and millions of views, right? Never had been in one myself at the time. Yeah, yeah, yeah. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. That's crazy. And there's a lot of opportunity to improve them. WebKevin Espiritu. And it's probably better to, to have me running, you know, the, the brand side of it. So it's, it's that whole chicken egged sort of thing. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. 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This site constitutes acceptance of our Terms of use and Privacy Policy so happened that I know does... Myself at the time Sunsets newsletters, click here 're getting that in wholesale,... 'S over 90 % then the same, same would apply for video really... Had products set up just the niche thing `` this year we are to! Expand and solidify the strength of the, the, in the the! Been like, what ca n't be faked and Privacy Policy other channels to help out...., cuz in advance does n't mean it 's like, jared: it seems that you learned adding. Tail end of 2021, we 're just sort of thing that whole chicken egged sort of.... Some capital in 90 days 2016 is I just sort of thing of tomatoes, '' said yeah keep those... Than 10 years Best AI Writing Assistant get Contact so it 's free money as soon as products became %! I could take my brand fully, devote it to YouTube and actually figure out how register... Garden space specifically, the revenue streams I have, I 'm gon na,! 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